Research Methods · Simplified

Factorial Interaction Detective

An interaction is a difference of differences. Two other things decide whether the one you can see means anything.

The design

Four cell means, and nothing else

A 2 by 2 study: feedback given immediately or after a delay, on a simple or a complex task. Everything below is arithmetic on these four numbers.

Key terms
Main effect
The difference between the two levels of one factor, averaged over the levels of the other.
Interaction
A difference of differences: how much the effect of one factor changes across the levels of the other. It is the same number whichever factor you put on the horizontal axis.
Standard error
How much a cell mean would move if the study were repeated. Four cell means each with standard error s give an interaction with standard error 2s.
Crossover
Lines that cross. A crossover in the point estimates is not the same as a crossover in the evidence.
Cell means
70
50
50
70
How the picture is drawn

A zoomed axis makes a small gap look large.

Drawn as error bars on each cell mean.

The four cell means, one line per feedback timing

One line per feedback timing across the two tasks. Parallel lines mean no interaction; the more they diverge, the larger the difference of differences.